Master Pakistan

Advanced Digital Marketing

What You will Learn

Course Perks

Course Duration

Advanced Digital Marketing

Module 1: Strategic Framework for Advanced Digital Marketing

  • Overview of Advanced Digital Marketing
  • Building an Integrated Digital Marketing Strategy
  • Aligning Digital Marketing with Business Goals

Module 2: Advanced Search Engine Optimization (SEO)

  • Technical SEO Optimization
  • Advanced Keyword Research and Analysis
  • SEO for Local and Mobile

Module 3: Advanced Pay-Per-Click (PPC) Advertising

  • Advanced Google Ads Strategies
  • Bing Ads and Alternative PPC Platforms
  • A/B Testing and Ad Copy Optimization

Module 4: Advanced Social Media Marketing

  • Social Media Analytics and Advanced Metrics
  • Social Listening and Sentiment Analysis
  • Advanced Social Media Advertising

Module 5: Email Marketing Automation

  • Advanced Email Campaign Strategies
  • Workflow Automation and Drip Campaigns
  • Personalization and Segmentation

Module 6: Advanced Content Marketing

  • Content Strategy for Advanced Audience Engagement
  • Interactive Content and Multimedia
  • Content Distribution and Amplification

Module 7: Advanced Analytics and Data Visualization

  • Advanced Google Analytics Features
  • Data Visualization Tools (e.g., Tableau)
  • Attribution Modeling and Multi-Touch Analysis

Module 8: Conversion Rate Optimization (CRO)

  • A/B Testing and Split Testing
  • User Experience (UX) and Website Optimization
  • CRO Tools and Case Studies

Module 9: Influencer Marketing Strategies

  • Advanced Influencer Identification and Outreach
  • Influencer Campaign Measurement
  • Long-Term Influencer Partnerships

Module 10: Emerging Trends and Future of Digital Marketing

  • Voice Search and AI in Digital Marketing
  • Augmented Reality (AR) and Virtual Reality (VR)
  • Blockchain and its Impact on Digital Marketing

Final Project: Comprehensive Digital Marketing Campaign

  • Develop and Present a Digital Marketing Campaign
  • Integrating Strategies Across Multiple Channels

This course outline can be adjusted based on the experienced level such as beginner, intermediate, advanced as well as the student’s background. Practical exercises, case studies, and real-time digital-world implications should complement the theoretical components.

Success Stories at Master Pakistan