Advanced Digital Marketing
What You will Learn
- Acquire a comprehensive skill set in advanced digital marketing, covering key areas such as SEO, SEM, social media marketing, and analytics.
- Familiarize yourself with industry-relevant tools and platforms, including Google Analytics, Facebook Ads Manager, and SEO tools.
- Engage in hands-on projects to apply theoretical knowledge to real-world scenarios, gaining practical insights into effective strategies.
Course Perks
- Individual Consultancy
- Assessments & Certification
- Guest Lectures
- Online Webinar Sessions
Course Duration
- 4 Months
- 12 Weeks
- 36 Classes
- 72 Hours
Advanced Digital Marketing
Module 1: Strategic Framework for Advanced Digital Marketing
- Overview of Advanced Digital Marketing
- Building an Integrated Digital Marketing Strategy
- Aligning Digital Marketing with Business Goals
Module 2: Advanced Search Engine Optimization (SEO)
- Technical SEO Optimization
- Advanced Keyword Research and Analysis
- SEO for Local and Mobile
Module 3: Advanced Pay-Per-Click (PPC) Advertising
- Advanced Google Ads Strategies
- Bing Ads and Alternative PPC Platforms
- A/B Testing and Ad Copy Optimization
Module 4: Advanced Social Media Marketing
- Social Media Analytics and Advanced Metrics
- Social Listening and Sentiment Analysis
- Advanced Social Media Advertising
Module 5: Email Marketing Automation
- Advanced Email Campaign Strategies
- Workflow Automation and Drip Campaigns
- Personalization and Segmentation
Module 6: Advanced Content Marketing
- Content Strategy for Advanced Audience Engagement
- Interactive Content and Multimedia
- Content Distribution and Amplification
Module 7: Advanced Analytics and Data Visualization
- Advanced Google Analytics Features
- Data Visualization Tools (e.g., Tableau)
- Attribution Modeling and Multi-Touch Analysis
Module 8: Conversion Rate Optimization (CRO)
- A/B Testing and Split Testing
- User Experience (UX) and Website Optimization
- CRO Tools and Case Studies
Module 9: Influencer Marketing Strategies
- Advanced Influencer Identification and Outreach
- Influencer Campaign Measurement
- Long-Term Influencer Partnerships
Module 10: Emerging Trends and Future of Digital Marketing
- Voice Search and AI in Digital Marketing
- Augmented Reality (AR) and Virtual Reality (VR)
- Blockchain and its Impact on Digital Marketing
Final Project: Comprehensive Digital Marketing Campaign
- Develop and Present a Digital Marketing Campaign
- Integrating Strategies Across Multiple Channels
This course outline can be adjusted based on the experienced level such as beginner, intermediate, advanced as well as the student’s background. Practical exercises, case studies, and real-time digital-world implications should complement the theoretical components.
Success Stories at Master Pakistan
Meet Rumaisa Khan, an advertising specialist who transformed her career with the Advanced Digital Marketing course from Master Pakistan. The course provided her with hands-on experience to craft targeted campaigns, optimize social media presence, and analyze data for impactful decision-making. Today, Rumaisa stands as a testament to the success achievable through Master Pakistan's courses, proving that with dedication and the right knowledge, anyone can thrive in the digital realm.
Meet Abrar Ahmed, the Interface Management Specialist at a leading company named Techbot in Dubai, whose career trajectory experienced a remarkable shift after completing the Advanced Digital Marketing course at Master Pakistan. Being a part of technology-oriented firm, Abrar seamlessly integrated digital marketing strategies into his role, enhancing brand visibility and customer engagement for the company.
Introducing Aliza Khan, a visionary graphic designer who reshaped her career trajectory with the Advanced Digital Marketing course at Master Pakistan. Blending her creative capabilities with digital marketing tactics, Aliza learned to design with purpose, creating visually compelling content that resonates in the online world. The course empowered her to understand audience needs, generate designs for various platforms, and effectively communicate brand stories.
Meet Saad Iqbal, the owner of Eagle Express, a leading courier company, who elevated his business to new heights through the Advanced Digital Marketing course at Master Pakistan. The course assisted him to navigate the dynamic landscape of digital marketing, resulting in increased customers interest and business growth for Eagle Express. Saad's success story is a testament to the transformative impact of mastering digital marketing with Master Pakistan.
Meet Maryam Khan, a dedicated secondary school teacher who is seeking to enhance her teaching methods and engage with students in the digital age. Maryam gained valuable insights into leveraging online platforms for educational purposes. Armed with her newfound skills, she developed interactive and engaging content, fostering a dynamic learning environment. Maryam's success story illustrates the versatility of digital marketing skills beyond traditional professions. Your journey to success, much like Maryam's, starts here!
Meet Muniba Yaseen, a trailblazing social media executive who transformed her career through the Advanced Digital Marketing course at Master Pakistan. With a keen eye for social media trends, Muniba polished her skills in content creation, audience engagement, and resource allocation. The course equipped her with the latest digital marketing techniques, enabling her to drive impactful campaigns and elevate her clients' brand online presence.
Introducing Bushra Fatima, a Product Manager in the pharmaceutical company, whose career soared to new heights with the Advanced Digital Marketing course at Master Pakistan. By integrating marketing strategies into her role, she enhanced brand visibility, engaged with healthcare professionals, and optimized pharmaceutical marketing campaigns. Her success underscores how professionals in traditional sectors, like pharmaceuticals, can leverage digital skills for impactful results.
Introducing Hamza Ahmed, journalist at a prominent news company, whose career took a progressive turn with the Advanced Digital Marketing course. Hamza leveraged this opportunity to enhance storytelling, increase TRPs and viewership, and amplify the reach of news content to audience. The course empowered him to navigate the evolving media landscape, blending traditional journalism with effective digital practices.
Meet Shan Feroz, an accomplished IT Manager - seamlessly integrated digital strategies into IT management, contributing to the company's benefits, having more insights about the digital world, while optimizing tech-oriented solutions. Join Master Pakistan and elevate your career with transformative digital skills, just like Shan did in the ever-evolving landscape of IT and digital marketing!
Previous
Next